The Story Behind Asila

Embracing Nature, Embracing Heritage

As someone of British Moroccan heritage, the use of natural products in my skincare routine is a tradition I've cherished since childhood. My mother would treat my hair with blends of olive, castor, and coconut oils, and apply ground henna and ghassoul from the Atlas Mountains as clay masks. She even made a simple yet effective coffee and sugar face scrub. As a child, I wondered why she didn't just buy products from the store – it seemed so much easier.

A Journey of Discovery

Years later, as I went on my own skincare journey, I tried countless products and consulted numerous experts. I wanted my skin to be radiant, youthful, and flawless without needing extra cosmetics. The ingredients didn’t matter to me as long as they worked.

Then, one day, I observed my mother and remembered those early days. Her skin was still impeccable, and I realised I was missing something important. I needed to go back to the basics.

Returning to Roots

I began using my mother’s homemade remedies again, and the results were astounding. My skin improved remarkably, and others noticed too. Finding natural alternatives in the UK was a challenge, so I decided to create my own skincare products based on my mother’s time-tested advice. I wanted to show others the incredible results of embracing nature. I started crafting creams for family and friends, and their positive feedback was thrilling. The results were exactly what I had hoped for.

Why the name Asila?

Choosing the perfect name for my brand was essential. Being of Moroccan descent, I explored Arabic names. I needed something simple and easily pronounceable in any language. "Asila" was the one. In Arabic, Asila means "going back to the origin" or "returning to one's roots." It symbolised a return to nature and using earth-grown ingredients to enhance true inner beauty.

Our Mission

My mission is to create skincare that not only feeds your skin with nutrients but also allows women to feel truly confident in their own skin. I want you to walk out the door feeling good about yourself, to wear makeup as a choice and not a necessity. I aim to provide products that give you confidence, knowing the ingredients are pure and 100% natural, without any hidden nasties.

Be Part Of Our Story

At Asila, we are dedicated to embracing nature and honoring our heritage and we would love you to be part of our journey, uncovering the beauty and effectiveness of natural skincare.